The Power of Soundtrack in Video
With the right soundtrack, video can take your story to a whole new level.
Here at Tonal Video, we are all about storytelling through our video projects. One of the benefits of using video to tell a story and build a brand is that video goes far beyond what words or visuals alone can do. A professionally produced video will include a carefully thought out soundtrack to create a powerful emotional connection with viewers.
Effective scripting and visuals are obviously needed to develop a strong framework for any story, but music helps draw the viewer in. It creates a fuller experience, cued by proven psychological and physical responses to music. If you think of the ominous chords and driving beat of a horror film, you can almost feel the anticipation and dread building up. The swell of violins can heighten the emotional connection to a romantic or emotional story. There are countless ways that music can be used to create an experience that resonates with viewers.
There is an art and science to choosing the right soundtrack for your video. It’s important to pinpoint what the desired mood of the piece will be, along with the pace – is your story introspective and emotional, or upbeat and energizing? Does the storyline require music that will build, music that is a consistent driver or just a subtle accent? The soundtrack should never overpower or compete with the other components of the video, especially when voiceover is used. It should flow smoothly through scene changes and support the message you are trying toconvey.
Professional video producers choose tracks for your video that contain the right frequency, depth and mood. We understand the importance of the score and rhythm that drive stories forward and keep the audience engaged. We pay attention to every noteand every tone.
With the right soundtrack, video can take your story to a whole new level.
Why Video Marketing is a Must for 2019
Life is moving faster and faster. While the internet has given us access to an ever-expanding audience, we have less time to capture their attention. Online platforms like websites, Facebook, Instagram, Linkedin and other social sites give us the space to interact with social contacts, prospects and customers, but it’s up to us to decide how to grab their attention.
According to Cisco, by 2021 almost 17,000 hours of video will cross the internet every second.Today, 8 billion videos will be watched on Facebook alone. A staggering 500 million hours of video are watched on YouTube every day. If you’re active on social media, think of the number of videos shared by your contacts, and how that number has grown. People are hungry for stories that make them feel something and content that resonates at a deeper level. Whether it introduces you to something new, makes you laugh or cry, or inspires you in some way – video has become the preferred way of getting a message across.
Why video? There is some science behind the power of video. Imagery is processed by our brains 60,000 times faster than text. Studies also show that online users recall six times more information from imagery than from text. Numerous studies have shown that people are far more engaged by storytelling than by simple facts. Stories engage the part of the brain associated with experiences, which makes it easier for us to remember stories. Video is the best way to combine the elements of imagery with storytelling - and do it quickly.
When it comes to using video online, the numbers support its effectiveness. Sixty percent of users will choose watching a video over reading text, and almost 50% of internet users look for video on a product or service before visiting a store. Including a video on a landing page can increase conversion by a whopping 80%. These numbers show that more and more, video is sought out by users and is the preferred way to learn about products and services.
But, if you’ve ever seen poorly filmed video or unattractive Facebook live streams, you know that video can leave viewers with a negative impression. It’s important to create video content that thoughtfully and powerfully conveys your message, leaving viewers with all the feels for you. We specialize in creating video that combines imagery, music and storytelling to wow viewers with your unique story. Whether you want one statement piece for your website, a series of short videos to use on social media platforms, or something completely original – we can help you create it.
Backed by science and propelled by the incredible growth of online platforms, video has become the primary way for businesses and brands to communicate. Don’t be left out of the conversation.
Capitalize on FOMO with Event Videos
Live events carry powerful energy. People are excited about attending and connecting with others around a common theme. Whether it’s a workshop, training session, trade show, charity event or entertainment event, there’s always a certain buzz that makes it memorable. Attendees come away from events feeling energized. Capturing your business, charity or community event on video is a great way to keep that momentum going and share it with a wider audience.
We love capturing events on video and creating a final product that reflects the energy of your event. If you take a look at some of our event videos, you’ll see that we don’t simply park a camera in the back of the room. We capture the people, setting, and action at your event from multiple angles. We take the time to film even the smallest details that add to your event’s success.
Before filming your event, we sit down with you to talk about your goals for the video. We’ll make sure we understand your location/venue, event schedule and important highlights. We’ll create a shot list to ensure we capture key elements of the event. After filming the event, the creative process kicks in. Our team uses our editing and design skills to create an engaging video that reflects the spirit of your event.
Our clients find that sharing highlights and insights from their events online builds anticipation for future events and can significantly increase ticket sales and attendance. When someone experiences an event through one of our expertly crafted videos, they tend to experience FOMO (fear of missing out). A well-made video can attract not just attendees, but event sponsors, speakers and presenters for future events.
Because video creates stronger customer engagement, it’s become the most effective way to promote products, services and events. Our event videos are shared on social media and are featured on event landing pages. From a life-changing coaching experience to the exhilaration of a live auction or performance, video allows viewers to experience events in a very real way. People are much more likely to watch a video than read text and are more likely to share video content. When you’re trying to attract people to your events, video is a truly amazing digital marketing tool.
If you have an event coming up, please take a look at some of our event videos. We tailor every project to the client’s needs and would love to work with you. Contact us for more information today.
Branding with Video
Your branding is what sets your business apart from your competitors. Your mission, your path, your company culture, and your value proposition are all interwoven into your brand story. In some ways, marketing a business has changed drastically, but the heart of marketing is the same as it’s always been. Successful marketing creates branding that resonates with people, inspires connection and builds loyalty.
Using video is one of the most effective ways to strengthen your branding and increase engagement. It’s estimated that internet video traffic will be 80% of all consumer internet traffic in 4 years. People want to know who they’re doing business with. Instead of a standard “About Us” page, video offers the opportunity to speak directly to your prospective customers and share your company’s brand story in a compelling way. Plus, studies show that people retain 95% of video messaging compared to just 10% written information. Consider creating videos for:
product overviews and updates
company mission and philosophy
educating people about your industry or services
customer testimonials or case studies
company culture and happenings
employee/leadership profiles
All of these branding elements help the world get to know your business and what makes it unique. Here are some things to keep in mind when developing a strategy for branding with video.
Be consistent – This is the key to any branding strategy. It’s important to “stay on brand” in your video creations, with imaging, music, scripting, colors and overall mood/feel that fits your branding. You can create themes for targeted audiences, but content should always be consistent with your overall branding.
Be relevant – Stick to themes that are related to your brand and/or industry. Current news or trends that impact your industry or customers provide a great opportunity to educate viewers. Creating video content that is informative and has value increases the likelihood of views and shares.
Be engaging – The right soundtrack, imaging and scripting is key to driving viewer engagement. The right video production company can help bring your story out and highlight you brand in a way that draws viewers in.
Take a look at how some of our clients have used video to capture their unique branding.
How Video Improves Your SEO
We know that the popularity of online video is skyrocketing – everyone is telling you to use video to promote your business, right? But aside from being more interesting than other types of content, what does video really do for you? What if you make a video and no one ever sees it? We’ve put together some tips on using video to actually boost your SEO (search engine optimization) and drive more traffic to your website.
Simply adding video to your website boosts your search visibility. Google gives preference to websites with video content. As demand for video grows, it is considered quality content by search engines and can result in higher rankings on search engine results pages (SERPs).
An equally effective alternative to hosting a video on your own site is to host your video on YouTube. YouTube is owned by Google and is a search engine in itself. You can create your own YouTube channel with backlinks to your website, which will also help with SEO. Although views and shares on YouTube aren’t technically part of your site’s SEO analytics, they are forms of engagement that you can use to measure the effectiveness of your content. It’s important to brand your YouTube videos to gain awareness even if viewers aren’t clicking through to your site.
If you are hosting video on your own website, be sure to optimize your videos for faster page load times. Page performance affects your Google ranking, and viewers are turned off by slow sites. A fast-loading video has the potential to keep visitors on your site longer, reducing bounce rates. You may also experience higher click-through rates because viewers are more likely to stay engaged with video content.
Including the right keywords in your video file names, titles, descriptions and tags will help provide better information to search engines. Adding a video transcript that contains keywords can also help search engines recognize the relevance of your video.
Because video is much more likely to be shared and liked, promote your videos on social media. Shares across multiple platforms and other types of viewer engagement are all signs to search engines that your content is valuable. As your videos gain popularity, more viewers will discover your site.
If you’re interested in finding out more about how video can improve your SEO ranking, contact us today. We’re happy to answer any questions and get you started on creating powerful video to promote your business.
Why Use a Professional for Your Video Marketing
You’ve only got one chance to make a first impression...make it an amazing one! Video is everywhere, and while it’s easy to get your face in front of people by just shooting a quick video with your phone, it might not leave viewers with the most positive impression. We’ve all seen bad videos that leave us scratching our heads, wondering, “What was he going for there?” While there is certainly a place for spontaneous, “reality” videos, the smart approach to video marketing is to have a well-planned strategy and professional guidance.
If you believe in the quality of your business, isn’t it worth bringing in a professional to produce high quality video content? Here are some of the things professional videographers bring to your project:
Technical Expertise – Trust a pro for proper framing of shots, lighting, background and sound quality. We understand the importance of the smallest detail in every shot and pick up on things most amateurs miss.
Shooting Experience – Pros know how to plan a shoot for maximum effectiveness. We can also handle anything that comes up during a video shoot – changes in weather, noise levels or lighting, interviews that don’t go as planned or glitches at live events. We work closely with our clients to map out everything from concept to shooting and the production process, but also know how to deal with unexpected changes.
Editing and Soundtrack – Turning raw footage into a polished and compelling video takes skill. We know how to combine storytelling and score to drive engagement with viewers. Working with both visual elements and music is a detail-oriented process that adds depth and richness to our clients’ stories.
Creativity and Perspective – Many of our clients feel “too close” to their business to generate creative ideas or new perspectives. That’s where we come in. We bring a fresh, outside viewpoint to your business, combined with a creative vision tailored to each project. We help our clients pinpoint what’s important to highlight and what will resonate with their audience.
Strategy – We don’t just make videos, we work with clients to develop video marketing strategies that offer maximum returns. We help clients understand how to use their video content and how to build an ongoing and expansive online presence with video. We talk through options and customize plans to fit your business.
If you’re ready to explore using video to market your business, give us a call. We get excited about every new client that comes our way, and look forward to talking about how we can bring our experience and talent to your project.
