Your branding is what sets your business apart from your competitors. Your mission, your path, your company culture, and your value proposition are all interwoven into your brand story. In some ways, marketing a business has changed drastically, but the heart of marketing is the same as it’s always been. Successful marketing creates branding that resonates with people, inspires connection and builds loyalty.
Using video is one of the most effective ways to strengthen your branding and increase engagement. It’s estimated that internet video traffic will be 80% of all consumer internet traffic in 4 years. People want to know who they’re doing business with. Instead of a standard “About Us” page, video offers the opportunity to speak directly to your prospective customers and share your company’s brand story in a compelling way. Plus, studies show that people retain 95% of video messaging compared to just 10% written information. Consider creating videos for:
product overviews and updates
company mission and philosophy
educating people about your industry or services
customer testimonials or case studies
company culture and happenings
employee/leadership profiles
All of these branding elements help the world get to know your business and what makes it unique. Here are some things to keep in mind when developing a strategy for branding with video.
Be consistent – This is the key to any branding strategy. It’s important to “stay on brand” in your video creations, with imaging, music, scripting, colors and overall mood/feel that fits your branding. You can create themes for targeted audiences, but content should always be consistent with your overall branding.
Be relevant – Stick to themes that are related to your brand and/or industry. Current news or trends that impact your industry or customers provide a great opportunity to educate viewers. Creating video content that is informative and has value increases the likelihood of views and shares.
Be engaging – The right soundtrack, imaging and scripting is key to driving viewer engagement. The right video production company can help bring your story out and highlight you brand in a way that draws viewers in.
Take a look at how some of our clients have used video to capture their unique branding.
