Why Use a Professional for Your Video Marketing

You’ve only got one chance to make a first impression...make it an amazing one! Video is everywhere, and while it’s easy to get your face in front of people by just shooting a quick video with your phone, it might not leave viewers with the most positive impression.  We’ve all seen bad videos that leave us scratching our heads, wondering, “What was he going for there?” While there is certainly a place for spontaneous, “reality” videos, the smart approach to video marketing is to have a well-planned strategy and professional guidance. 

If you believe in the quality of your business, isn’t it worth bringing in a professional to produce high quality video content?  Here are some of the things professional videographers bring to your project:

Technical Expertise – Trust a pro for proper framing of shots, lighting, background and sound quality.  We understand the importance of the smallest detail in every shot and pick up on things most amateurs miss. 

Shooting Experience – Pros know how to plan a shoot for maximum effectiveness. We can also handle anything that comes up during a video shoot – changes in weather, noise levels or lighting, interviews that don’t go as planned or glitches at live events. We work closely with our clients to map out everything from concept to shooting and the production process, but also know how to deal with unexpected changes.

Editing and Soundtrack – Turning raw footage into a polished and compelling video takes skill. We know how to combine storytelling and score to drive engagement with viewers. Working with both visual elements and music is a detail-oriented process that adds depth and richness to our clients’ stories. 

Creativity and Perspective – Many of our clients feel “too close” to their business to generate creative ideas or new perspectives.  That’s where we come in.  We bring a fresh, outside viewpoint to your business, combined with a creative vision tailored to each project.  We help our clients pinpoint what’s important to highlight and what will resonate with their audience.

Strategy – We don’t just make videos, we work with clients to develop video marketing strategies that offer maximum returns. We help clients understand how to use their video content and how to build an ongoing and expansive online presence with video.  We talk through options and customize plans to fit your business. 

If you’re ready to explore using video to market your business, give us a call.  We get excited about every new client that comes our way, and look forward to talking about how we can bring our experience and talent to your project.