The Power of Soundtrack in Video

Here at Tonal Video, we are all about storytelling through our video projects.  One of the benefits of using video to tell a story and build a brand is that video goes far beyond what words or visuals alone can do. A professionally produced video will include a carefully thought out soundtrack to create a powerful emotional connection with viewers.  

Effective scripting and visuals are obviously needed to develop a strong framework for any story, but music helps draw the viewer in.  It creates a fuller experience, cued by proven psychological and physical responses to music.  If you think of the ominous chords and driving beat of a horror film, you can almost feel the anticipation and dread building up.  The swell of violins can heighten the emotional connection to a romantic or emotional story. There are countless ways that music can be used to create an experience that resonates with viewers.

There is an art and science to choosing the right soundtrack for your video. It’s important to pinpoint what the desired mood of the piece will be, along with the pace – is your story introspective and emotional, or upbeat and energizing?  Does the storyline require music that will build, music that is a consistent driver or just a subtle accent?  The soundtrack should never overpower or compete with the other components of the video, especially when voiceover is used.  It should flow smoothly through scene changes and support the message you are trying toconvey.

Professional video producers choose tracks for your video that contain the right frequency, depth and mood. We understand the importance of the score and rhythm that drive stories forward and keep the audience engaged. We pay attention to every noteand every tone.

With the right soundtrack, video can take your story to a whole new level.