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Why Video Marketing is a Must for 2018

Life is moving faster and faster. While the internet has given us access to an ever-expanding audience, we have less time to capture their attention. Online platforms like websites, Facebook, Instagram, Linkedin and other social sites give us the space to interact with social contacts, prospects and customers, but it’s up to us to decide how to grab their attention.

According to Cisco, by 2021 almost 17,000 hours of video will cross the internet every second.Today, 8 billion videos will be watched on Facebook alone.  A staggering 500 million hours of video are watched on YouTube every day.  If you’re active on social media, think of the number of videos shared by your contacts, and how that number has grown.  People are hungry for stories that make them feel something and content that resonates at a deeper level. Whether it introduces you to something new, makes you laugh or cry, or inspires you in some way – video has become the preferred way of getting a message across.

Why video?  There is some science behind the power of video. Imagery is processed by our brains 60,000 times faster than text. Studies also show that online users recall six times more information from imagery than from text. Numerous studies have shown that people are far more engaged by storytelling than by simple facts. Stories engage the part of the brain associated with experiences, which makes it easier for us to remember stories.  Video is the best way to combine the elements of imagery with storytelling - and do it quickly.

When it comes to using video online, the numbers support its effectiveness. Sixty percent of users will choose watching a video over reading text, and almost 50% of internet users look for video on a product or service before visiting a store. Including a video on a landing page can increase conversion by a whopping 80%.  These numbers show that more and more, video is sought out by users and is the preferred way to learn about products and services. 

But, if you’ve ever seen poorly filmed video or unattractive Facebook live streams, you know that video can leave viewers with a negative impression.  It’s important to create video content that thoughtfully and powerfully conveys your message, leaving viewers with all the feels for you. We specialize in creating video that combines imagery, music and storytelling to wow viewers with your unique story. Whether you want one statement piece for your website, a series of short videos to use on social media platforms, or something completely original – we can help you create it.

Backed by science and propelled by the incredible growth of online platforms, video has become the primary way for businesses and brands to communicate. Don’t be left out of the conversation.

TONAL