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Types of Video You can Use to Market Your Business

Video marketing isn’t a one-size fits all proposition.  The type of business you are promoting, your industry and your target audience all impact the types of video that will be most effective.  When you start to look at video marketing for your business, you’ll probably be able to identify several types of video that could improve your online presence and tell your brand’s story.  Here’s a look at some of the options:

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How Video Improves Your SEO

We know that the popularity of online video is skyrocketing – everyone is telling you to use video to promote your business, right? But aside from being more interesting than other types of content, what does video really do for you? What if you make a video and no one ever sees it?  We’ve put together some tips on using video to actually boost your SEO (search engine optimization) and drive more traffic to your website.

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Branding with Video

Using video is one of the most effective ways to strengthen your branding and increase engagement. It’s estimated that internet video traffic will be 80% of all consumer internet traffic in 4 years. People want to know who they’re doing business with. Instead of a standard “About Us” page, video offers the opportunity to speak directly to your prospective customers and share your company’s brand story in a compelling way. Plus, studies show that people retain 95% of video messaging compared to just 10% written information. 

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Capitalize on FOMO with Event Videos

Live events carry powerful energy.  People are excited about attending and connecting with others around a common theme. Whether it’s a workshop, training session, trade show, charity event or entertainment event, there’s always a certain buzz that makes it memorable.

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Why Video Marketing is a Must for 2018

Life is moving faster and faster. While the internet has given us access to an ever-expanding audience, we have less time to capture their attention. Online platforms like websites, Facebook, Instagram, Linkedin and other social sites give us the space to interact with social contacts, prospects and customers, but it’s up to us to decide how to grab their attention.

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