TONAL
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OCJ KIDS

 

OCJ Kids

In 1992, Gary Webb founded OCJ (Opportunity Community and Justice) for Kids to offer resources, services, and adult mentorship to vulnerable children in the foster care system. 

Webb wanted a video to raise awareness of OCJ’s story and mission. Tonal sat with him, created a production plan, and scheduled a filming day.  At the last minute the location fell through, but Tonal improvised and filmed the video in a studio, using exposed light bulbs on a dark set to depict the darkness foster care kids face and the light OCJ brings into their lives. Powerful messaging and a strong musical score added the finishing touches to this moving story of an organization making a big difference.